Buying a luxury SUV is a big decision — but it doesn’t have to be a risky one. When picking a family vehicle, style, performance, and comfort are key. However, resale value is also very important. After all, a luxury SUV that holds its value well is not just a smart choice — it’s a smart investment.

In this guide, you’ll find the best luxury SUVs for resale value. You’ll learn why some SUVs hold value better than others. Plus, you’ll get useful tips for maximizing your family SUV investment.

Why Resale Value Matters for Luxury SUV Buyers

It’s tempting to think of luxury vehicles as indulgences, but they can also be assets — when chosen wisely. Here’s why resale value should influence your decision:

1. Protects Your Investment

Luxury vehicles usually drop in value faster than regular ones. However, choosing an SUV with good residual value can save you thousands when you sell or trade it in.

2. Reflects Long-Term Reliability

A strong resale value shows long-term reliability. It also indicates brand trust and low maintenance costs. These traits are vital for a family SUV.

3. Boosts Financial Flexibility

When you get more money back later, you’re free to upgrade, change brands, or move into the next best model without a financial setback.

What Affects Luxury SUV Resale Value?

Before diving into the top models, let’s explore what drives resale value:

  • Brand Reputation: Buyers trust certain marques for quality and longevity — think Lexus, BMW, and Audi.
  • Maintenance and Reliability: Lower maintenance costs and fewer issues = higher resale.
  • Popularity and Demand: Popular trims and colours in high demand depreciate slower.
  • Fuel Efficiency: With rising energy costs, hybrids and efficient engines have an edge.
  • Technology & Safety Features: Timeless features that age well help retain value.

Top Luxury SUVs with the Best Resale Value

Here are the standout models that make buying a best investment SUV feel like a wise financial move — not just a flashy purchase.

A silver Lexus SUV drives along a coastal road at sunset, with mountains in the background and the ocean glistening beside it.

1. Lexus RX

Resale Value Score: ★★★★★

Why It Holds Value:

  • Legendary Toyota reliability under a luxury skin
  • Hybrid powertrain = excellent fuel economy
  • Simple, elegant design that doesn’t date quickly

Family-Friendly Features:

  • Spacious rear seats and excellent ride comfort
  • User-friendly infotainment system
  • Rear seats that recline and fold flat easily

Best For: Families who want peace of mind, low running costs, and long-term reliability.

“Our RX still looks and drives like new after 5 years — and it’s retaining value better than we expected.” — Rachel, mum of two from Manchester

See how it compares with its peers in our guide to the Best Luxury SUVs for Families in 2025.

2. Porsche Cayenne

Resale Value Score: ★★★★☆

Why It Holds Value:

  • Strong brand cachet and performance pedigree
  • High build quality that withstands time and mileage
  • Always in demand with luxury performance buyers

Family-Friendly Features:

  • Surprisingly practical with generous boot space
  • Luxurious, minimalist interior that wears well
  • Available in plug-in hybrid for better economy

Best For: Families that crave sporty driving without sacrificing utility.

“It’s one of the few luxury SUVs we knew would sell easily — and it did, for nearly 70% of its value.” — Simon, father of three from Birmingham

3. BMW X5

Resale Value Score: ★★★★☆

Why It Holds Value:

  • Balanced design: sporty, luxurious, and family-focused
  • Strong engine options with good fuel efficiency
  • High demand in the used SUV market

Family-Friendly Features:

  • Third-row option for larger families
  • Spacious, tech-rich interior
  • Excellent ride quality and driver-focused cockpit

Best For: Families wanting the sweet spot between excitement and utility.

“We went with the X5 over the X7 due to resale forecasts — and glad we did. Five years in and it’s still worth a lot.” — Priya, parent from Reading

4. Audi Q7

Resale Value Score: ★★★★☆

Why It Holds Value:

  • Consistently strong demand among large families
  • Excellent build quality and elegant styling
  • Quattro AWD system adds value for all-weather buyers

Family-Friendly Features:

  • Roomy third row that doesn’t feel cramped
  • Tri-zone climate control and premium sound system
  • Sleek, understated design that ages gracefully

Best For: Families needing true seven-seat usability and a high-end feel.

“Our dealer said the Q7s don’t stay on the used lot for more than a week. That gave us confidence.” — Liam, dad from Bristol

A blue Range Rover Sport accelerates on a winding dirt road, kicking up dust against a clear sky and vibrant green landscape.

5. Range Rover Sport

Resale Value Score: ★★★☆☆

Why It Holds Value:

  • Iconic British brand with strong global resale appeal
  • Modernised styling that holds up over time
  • Premium off-road capabilities in a luxury package

Family-Friendly Features:

  • Plush seating with massage and climate control
  • Massive boot for all your family gear
  • Smooth ride quality with active suspension

Best For: Families that love adventure without compromising on class.

“The resale was a bit of a gamble, but we found a buyer quickly — especially since it was in immaculate condition.” — Sophie, mum of four from Surrey

Family SUV Resale Tips: Get the Most from Your Vehicle

Maintaining resale value starts the moment you drive off the forecourt. Here are some expert tips to protect your investment:

1. Stick to Popular Colours

White, grey, black, and navy consistently perform well on the resale market.

2. Keep Mileage in Check

While usage is inevitable, excess mileage can significantly reduce resale value. Try to keep long-distance trips within limits and use a second car when possible.

3. Service It Regularly

A full service history (especially with an official dealer) adds real resale value. Keep all records and receipts.

4. Protect the Interior

Use seat covers if you’ve got young kids or pets. Regularly clean leather seats and avoid smoking inside the car.

5. Avoid Over-Personalisation

Custom paint, flashy wheels, or unusual interiors can hurt resale. Stick to factory trims and accessories where possible.

6. Consider Depreciation Before Buying

Some trims or options don’t hold value well. For instance, choosing a panoramic sunroof might add enjoyment but not necessarily value. Do your research.

Buy Smart, Sell Strong

A luxury SUV doesn’t have to be a financial liability. Choosing wisely can make it the best investment SUV. It provides driving fun, family comfort, and good resale value.

Models like the Lexus RX, BMW X5, and Audi Q7 show that comfort, capability, and smart resale value can work together.